The Maison du tourisme du Livradois-Forez has developed a new strategy to promote the destination as part of its 2018-2020 marketing plan. In particular, this plan answers a few simple questions:
- What is the destination that we collectively wish to make known? What are the advantages of Livradois-Forez compared to other destinations?
- Which customer profiles to attract according to the tourist offers that the territory can offer?
- What specific actions should be implemented?
In summary, it was decided not to capitalize solely on what everyone is talking about: unspoiled nature, outdoor activities. Based on the notoriety of the "Auvergne" brand and surfing on the trend of "consom'actors", it was decided to bring to life, in "Livradois-Forez, Regional Natural Park in Auvergne" original experiences, innovative to visitors. Because we can also, here, offer our holidaymakers to have their knife made in Thiers or their sheet of paper in Ambert, to take part in a music course in La Chaise-Dieu or in a theatrical city tour in Billom. And the examples are numerous. One of the challenges of the plan is also to ensure that tourist service providers who so wish can communicate in a more homogeneous way outside the territory, by using common graphic elements (via a brand code).
The Maison du tourisme website is the destination's main media. A blog, a new Facebook page, an Instagram account as well as a new destination magazine will allow information to be disseminated in a different, more lively and contemporary way about the destination.
By equipping itself with customer relationship management software, the Maison du tourisme will seek to increase the number of customers/prospects in the database, to get to know them better and to offer them offers more regularly. Finally, the technical team of the Maison du tourisme, to adapt to these changes, has been reorganized with a new organization chart.
The 2023-2027 marketing plan with these challenges and objectives will soon be posted online.
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